CSC News

Fidelity Investments 'Leadership in Technology' Executive Series Presents Jim Tobin

Please join us on March 24th at 6 pm in Lecture Hall 1231 EB2 for our final spring talk in the Fidelity Investments “Leadership in Technology” Executive Speakers Series. 

Our special guest speaker will be Jim Tobin, President of Ignite Social Media, one of the nation’s first social media agencies. He and his team work with clients including Intel, Nature Made, The Body Shop, Comcast, and UNICEF to develop and implement social media marketing strategies. Tobin wrote the book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing,” and he is one of the most read authors on Social Media Today.  He was named one of the “75 Internet Marketing Gurus You Should Follow on Twitter” and one of the most influential bloggers in the business in January 2008.

His topic will be “Social Media is a Cocktail Party”. 

Abstract: As social media moves beyond being a buzzword, it impacts communications, both person-to-person and business-to-person. We’ll examine the impact of social media on both types of communications, with particular emphasis on the emerging rules of social media marketing, including best practices and major mistakes made so far.

The event is free and open to the public.  Ample free parking is also available. 

For directions and more information, visit the series page or contact Ken Tate.